Mom. Creative. Builder.
I am in the middle of something. A few things, actually.
Atlanta, GeorgiaFor a long time, my life was lived out loud. In front of a camera. Shared in real time.
But after having my second baby, I needed to pause life online so I could focus on what was right in front of me.
It has not been that long. But it has been exactly what I needed.
When you are building a personal brand online and managing everything that comes with being a stay-at-home mom, you can end up split right down the middle. Mentally. Physically. Emotionally.
I kept finding myself in a cycle of burnout because I was trying to do too much at once. The content responsibilities. The mom responsibilities. The desire to keep growing online. All of it at the same time.
At some point I just had to choose. And I chose what was right in front of me.
I needed to actually show up for my home. Because caring for two little ones and running a household is a real job. It deserves real attention. I was not giving it that.
I also needed to sit in the fact that I am postpartum. And I want to be clear about that word because some people read it and immediately think depression. That is not what I mean. Postpartum just means I am in the period after the life-changing experience of giving birth. New norms. New baselines. A lot of adjusting. I needed to actually sit in that instead of running past it.
Content is something I know I can come back to. I have put in the reps. I have the systems. I did not need to prove it right now. That is actually what made it easy to put down.
I did not start 2026 with a plan. Just a clear understanding that I was going to listen for how I was going to move.
No big projects outlined. No five-year vision board. Just paying attention to my actual life and trusting that what came next would show itself.
Nalah Wright — Atlanta, 2026
When you stop forcing the next thing, you start noticing what is already there.
I started paying closer attention to my everyday life. What felt right. What felt off. What kept coming up. And I realized something about myself that I already knew but needed the quiet to remember: I am someone who builds. That has always been true.
I just needed some stillness to get clear on what to build next.
Milky
Now RecruitingRussian Nail Studio · Atlanta, Georgia
The idea did not come from a strategy session. It started with a manicure.
I am approaching a year postpartum and I have started returning to the beauty rituals that make me feel like myself. Getting my nails done is one of them. So far, finding the right person in Atlanta has not been easy. The technique, the environment, the full experience together in one place has been difficult to find.
This spring I went back home to Boston and had one of the best manicures I have ever experienced. I came back to Atlanta and tried to find that same thing, and the gap became undeniable. So I have decided to build it.
It was a Russian manicure. The cuticle work was immaculate, which is exactly what you expect from that service done well. The hard gel application was beautiful. The kind of appointment where you leave and your hands look different. Not just done, considered.
That became the standard. And I could not find it in Atlanta.
I am a woman who knows exactly what she is looking for and could not find it, so I built it instead.
Currently building the team. More soon.
This is how we got here.
Thirteen years old with the family camera, making photo albums for classmates on Facebook. Then Tumblr. Writing constantly. Documenting everything. It was not called content creation yet. But that is exactly what it was.
Instagram at fourteen. An early adopter to stories the moment they launched. Fashion, culture, daily life. Posted with intention before anyone called it a personal brand. Building an audience before I had a name for what I was doing.
The summer after high school. Atlanta. Spelman. The start of figuring out what came next.
Freelance social media copywriting. Writing had always been foundational. This was just the first time I was getting paid for it.
Founded Halan Group as a branding and digital marketing agency. I had clients and I got them results, but I was working in the business before I really understood how to work on it. It did not reach the success I had envisioned. That chapter taught me more than I realized at the time.
Living in Seattle. Launched my first YouTube channel. I wanted it to be a business channel. I only knew how to vlog. No content strategy, no niche clarity, not yet comfortable on camera. I learned more from what did not work than I expected.
Found out I was pregnant in June. Completely unplanned. Everything paused. I moved my focus inward and gave myself fully to preparing for motherhood.
Had my daughter in February. Started the Brand and Earn channel in June, being a new mom and all. Took a break after a month and a half. Came back in November and stayed consistent from that point forward. Clear niche. Clear audience. Real strategy. The reps started stacking. That chapter lives here.
Relaunched Halan Group as a consulting studio. One on one personal branding sessions. Clients. Real momentum. It was working. Found out I was pregnant again in December.
Pregnant for most of the year. Did not take on clients. Somewhere in the middle of it I realized that even the leaner model I had built still required deliverables that did not fit my life. So I let it go. Had my baby in August. Changed my brand to reflect who I actually was: a stay at home mom. That turned out to be the best decision I had made in a while.
The year the listening turned into action. I know how I want to move and I am moving. Refining as I go.
I am fascinated by building. Businesses, brands, routines, a home, a family. Milky is the most recent thing. It will not be the last.
This is a place where I document all of it honestly. The seasons, the pivots, the things I am figuring out in real time. If any part of this story resonates with you, I am glad you found it.